What our customers think.
Saying we’re good at what we do is pretty much what every smart business says; its on their literature, on their web and actively peddled by their sales force.
We’re no different in that regard but we are continually conscious whether we live up to the expectations we set ourselves.
So, to provide an impartial opinion on our abilities from our customers perspective we have dedicated this page solely to their valued feedback.
Alternatively, for those of you that would like to hear it from the ‘horse’s mouth’, we have a selection of customers that have kindly opted to offer their untainted opinion on us and our services – just let us know your intended volume of texts (and preferred route) and we’ll provide you with the contact details for one of our customers who closest matches your needs.
Testimonials.
“FareText has helped us two-fold, we’ve increased customer advocacy by using their text-on-approach services and they’ve helped promote our smart-phone based app to both new and existing customers. Their system is reliable, their advice invaluable."
M-Tax
“We approached FareText with the problem of people not confirming attendance for some of our free training classes. Although we used emails to confirm attendance we still couldn’t achieve the results we needed. Using FareText SMS Managed services to confirm and then remind our members - we managed to increase our attendance average from 40% to 80% in a matter of days."
SOAR Community
"We use the FareText Standard SMS route to confirm Green Deal Assessment bookings via their web based interface. The reliability and functionality is comparable to that of Premium route but at half the cost".
UK Green Deal Management
“FareText has advised and helped me launch successful promotional SMS campaigns to my existing customer base. We have managed to send ever-improving campaigns that have increased social network advocacy, whilst combining analytics via embedded links and new transferable text-referral opportunities."
Khublai
"Informing our customers at every step is of paramount importance to us. We have noticed the Premium route, although more expensive than the FareText Standard SMS - offers unparalleled branding, reporting and analysis. With features such as 2-way SMS, we now interact with our customers 50% more - without using any additional resources".
WinWin
“We use FareText’s text-on-approach solution. Integrated seamlessly into our despatch software; this service is extremely reliable and lower in cost when compared to other SMS providers."
D-Taxis
“Safety and security of our children’s data is of the utmost to us. Recommended through a friend we use FareText SMS services to update our parents of periodic information and upcoming events. A true reflection of their support was when a time-critical text had to be sent regarding closure of the nursery due to adverse weather conditions – FareText managed the whole situation and the communication was sent within 5 minutes of our initial phone call."
Treforest
“FareText helped us save money on call-back services by replacing this with an integrated Bulk SMS solution. With the little time invested at the set-up we now enjoy a text service that needs little or no on-going maintenance"
G-Taxis
“To coincide with the launch of our new website, we contacted FareText to help with direct marketing via SMS. They cleansed our customer database and managed the whole campaign from beginning to end, their impartial advice and continued support is one of the reasons we are attracting on average 25% more visitors to our web than we experienced previously."
What Breed is My Dog
“We regularly use FareText for their Marketing SMS services. Not only have they assisted in advertising to new customers, they’ve also allowed us to improve on regular communication and time-critical updates with all of our drivers at the same time."
D-Cars
“My business is about saving time, hassle and money. We position ourselves to deliver this to everyday to all of our customers. The FareText proposition echoed the exact same values. The expectations they set at the start are exactly what they delivered at the end. They worked to integrate my solution quickly and efficiently, the set-up was a doddle and they were 40% cheaper than the nearest competitor."
DiaryBooker
We think SMS messaging is the very best communication tool out there for businesses to market and add value differently, however we are opposed to the sending of unsolicited SMS.
FareText strictly prohibits any SPAM messages to be sent to end-user mobile phones from our service at any time.
Our Definition of Spam.
We consider any unsolicited, unexpected, or unwanted SMS text message sent to the mobile subscribers in order to mislead them or extort their valuables from them to be SPAM, as well as any SMS text message originating from someone they have not authorised to have their mobile numbers.
Our users specifically agree NOT to use FareText to send SPAM SMS messages. Our users send must comply with the following principles:
- No false, invalid or misleading information in the subject line or the body of SMS message should be sent.
- No SMS must be sent to mobile subscribers without having previously obtained her/his consent.
- Text displayed must clearly state or illustrate the service or product that is offered.
- Marketing campaigns must clearly identify who is providing the service (originator).
Our Anti-Spam Policy Enforcement.
Any evidence of users not adhering to this anti-spam policy will cause immediate disconnection of his/her spam messages sending, suspension of the service and might also result in freezing of all SMS accounts to ensure an immediate end to the violation until the details of the case are cleared up.
SPAM and Abuse Reporting.
Please let us know about any abuse or unwanted/unsolicited messages. In your email, please include your mobile number, the date and time you received it and the contents of the message. Please send your details to This email address is being protected from spambots. You need JavaScript enabled to view it..
Please note, that we do not knowingly do business with any company or person that sends unsolicited SMS messages.
Updated April 2014
FareText Limited (“FareText”) is registered to collect and process personal data under the Data Protection Act 1998 ("Act"). FareText Limited is a data controller of your personal information for the purposes of the Act. If you want to know what personal information we hold about you, please write to us at This email address is being protected from spambots. You need JavaScript enabled to view it..
We respect and safeguard the privacy of the users of our websites, which include www.faretext.co.uk and www.faretext-api.co.uk ("websites") and users of our services. This Privacy Policy outlines how we will do this, how we will collect and use your personal information (such as your name, your email address, mobile telephone number, other contact details and preferences) and how you can limit our use of this. This privacy policy also outlines how we will collect and use your personal information regarding your use of our services and websites. Please read this Privacy Policy carefully which should be read in conjunction of our terms and conditions.
What information do we gather?
Information is gathered in two ways: (1) indirectly (for example, through our website or service technology); and (2) directly (for example, when you provide information on various pages of the website or when you reply to any messages that we may send you as a result of our services).
One example of information we collect indirectly is through Internet access logs. When you access the website, your numeric IP address is automatically collected and is placed in our Internet access logs. We may also use your IP address to determine whether you are accessing our services from the UK, or any other country. We use this information to enhance your user experience. Alternatively we may also use this information to block any disruptive use of our websites and services that may otherwise reduce the quality of use and access for legitimate and fair users of our websites and services.
When you sign up to participate in any websites or services operated by us you are required to register with our registration system. It is important that you study and fully understand this privacy policy and our terms and conditions before you register with our websites and/or services. By entering information requested you enable FareText and its service providers to provide you with the services you select.
We collect information directly from you in a number of ways, one of which may be through the use of cookies. We use cookies to remember you when you visit this website to keep track of your browsing patterns and to build up a profile of how you and other users use the website. A cookie is a small piece of information sent by a web server to the web browser, which enable the web server to collect information from the browser. Find out more about the use of cookies on www.cookiecentral.com.
Most browsers allow you to turn off cookies. If you want to know how to do this please look at the help menu on your browser. However, switching off cookies may restrict your use of the website and/or delay or affect the way in which the website operates.
We also collect information when you voluntarily submit it to us. On our website, we provide you with the opportunity to register for various services, register for email newsletters, enter promotions and competitions, purchase products and participate in online surveys. Throughout the websites and services we give you the opportunity to take up various offers, enter various competitions and promotions and to apply for information about various products and services. We will provide you with the opportunity to indicate your preferences as to the use of your information.
We may also collect information that you voluntarily submit to us when replying or partaking in any information submission when using our services. These may include responses to questions and responses to advertisements. We also collect information with regard to non-delivery of our services. If we attempt to and are subsequently unable to deliver any of our services then we may use this information to temporarily suspend services through your account. Services may be resumed at a later date, but loss of any information associated is not the legal responsibility of FareText.
How do we use your information?
The password we provide you with through the website is encrypted to protect against unauthorised access to your personal information. We invest in high-quality security and do our utmost to protect user privacy. No data transmission over the Internet can be entirely secure, and therefore we cannot guarantee the security of your personal information and/or use of the website. Any information that you send is at your own risk and may be read by others. However once we have received your personal information we use strict procedures to protect the security of your personal information.
Any personal information gathered by or supplied to us via the website or the services will be used in accordance with this Privacy Policy, in accordance with your wishes as indicated to us and in accordance with the Act.
We may use your personal information to:
Contact you by mail or telephone or SMS or email to let you know about any of our products, services or promotions (which, in some cases may be provided by third parties) which may be of interest to you.
- Ensure materials on the website and services are presented in the most effective manner for you and your computer and your mobile device.
- Improve the website and services and to monitor website and services usage.
You may modify your preferences or get further information by writing to us at Data Protection Department, FareText Limited, SOAR Works Enterprise Centre, Knutton Road, Parson Cross, Sheffield, S5 9NU or by email to This email address is being protected from spambots. You need JavaScript enabled to view it.
Disclosing your information.
We may disclose your personal information if required to do so by law or in good-faith believing such action is necessary to comply with the law. We will not sell or otherwise share your personal information with third parties without your consent except in the following instances:
- Unless required by applicable law or if we are ordered to do so by a court or other similar body;
- As we may think necessary to protect our legal rights, a registered user or third party, or to prevent personal injury; and/or
- Where we are approached by a potential buyer of our business and/or assets or in relation to any joint venture or other business arrangement. In such circumstances we will be able to pass on your personal information to such third party's advisors and to any prospective buyer, as well as to any other relevant parties.
- We reserve the right to use third parties to process your information, we require these third parties to comply strictly with our instructions and we will require that they do not use your personal information for their business purposes.
Offensive or inappropriate content.
If you post or send offensive, inappropriate or objectionable content anywhere on our websites or through our services or engage in any disruptive behaviour we may use your personal information in order to stop such behaviour. Where FareText reasonably believes that you are or may be in breach of any laws of England or Wales (e.g. because content you have posted, sent or distributed using our websites or services may be defamatory) FareText may use your personal information to inform relevant third parties such as your employer, school, email/internet provider, or law enforcement agencies about the content and your behaviour.
How long will we keep your personal information?
We will hold your personal information on our systems for as long as is necessary for the relevant service, or as long as is set out in any relevant contract you hold with us. In the case that you wish to cancel your registration as a FareText member, once an account is deleted, we will keep the information contained within that account for at least one year for administration purposes; thereafter the content will be deleted.
Where you contribute to FareText we will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted.
Disclaimer.
Whilst every effort is made to ensure that the content of messages is appropriate, users understand that FareText Limited has no control over the content of the SMS distributed by you. If you are unhappy about any of the content you have received please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..
Accessing and updating your personal information.
We want to ensure that we provide you with the best possible service. Please therefore always keep us updated of any changes to your personal information, for example, if your email address changes. You can do this by phoning our main office number or emailing This email address is being protected from spambots. You need JavaScript enabled to view it.. We reserve the right to levy an administrative charge of £10 for providing a copy of this information.
Where we store your personal information.
The personal information that we collect from you will be stored electronically in the UK.
What does providing us with this information mean?
By giving us personal information about you, you agree that your personal information can be used as set out in this Privacy Policy. From time to time this privacy policy may be updated so you may wish to check it each time you submit personal information and/or use our websites and services. If we change the Privacy Policy, we will post the changes on this page. Please check the website regularly for any changes to this Privacy Policy. Your continued use of our websites and services means that you accept these changes. The date of the most recent revisions will appear on the bottom of this page.
If you don't feel we're adhering to this Privacy Policy, what should you do?
If at any time you believe that we have not adhered to the terms of this Privacy Policy, please notify us by email at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will make any efforts we can to determine and solve the problem promptly.
Updated April 2014
Our aim at FareText is to give you the smoothest and simplest experience while you browse our website. To continually enhance your experience we use cookies that store your preferences and give us data about what pages you visited, how much time you spent on our site etc. This helps us to improve your experience on our website. The cookies used do not store any information that is personal in nature and it is only analysed in an aggregated manner.
Please find below some more information regarding cookies and their use on our website:
What are Cookies?
A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Every cookie is unique to your particular web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers.
How you manage Cookies.
To enable Cookies
If you're not sure of the type and version of web browser you use to access the Internet:
For PCs: click on 'Help' at the top of your browser window and select the 'About' option
For Macs: with the browser window open, click on the Apple menu and select the 'About' option
How to check Cookies are enabled for PCs.
Google Chrome
- Click on 'Tools' at the top of your browser window and select Options
- Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button
- Now select 'Allow local data to be set'
Microsoft Internet Explorer 6.0, 7.0, 8.0
- Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab
- Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser
- Settings above Medium will disable cookies
Mozilla Firefox
- Click on 'Tools' at the top of your browser window and select Options
- Then select the Privacy icon
- Click on Cookies, then select 'allow sites to set cookies'
Safari
- Click on the Cog icon at the top of your browser window and select the 'Preferences' option
- Click on 'Security', check the option that says 'Block third-party and advertising cookies'
- Click 'Save'
How to check Cookies are enabled for Macs.
Microsoft Internet Explorer 5.0 on OSX
- Click on 'Explorer' at the top of your browser window and select 'Preferences' options
- Scroll down until you see 'Cookies' under Receiving Files
- Select the 'Never Ask' option
Safari on OSX
- Click on 'Safari' at the top of your browser window and select the 'Preferences' option
- Click on 'Security' then 'Accept cookies'
- Select the 'Only from site you navigate to'
Mozilla and Netscape on OSX
- Click on 'Mozilla' or 'Netscape' at the top of your browser window and select the 'Preferences' option
- Scroll down until you see cookies under 'Privacy & Security'
- Select 'Enable cookies for the originating web site only'
Opera
- Click on 'Menu' at the top of your browser window and select 'Settings'
- Then select 'Preferences', select the 'Advanced' tab
- Then select 'Accept cookies' option
All other browsers.
Please consult your documentation or online help files.
How to Disable Cookies.
All modern browsers allow you to change your cookie preferences. These are generally found in the options menu on the browser.
Further information about Cookies.
If you'd like to learn more about cookies in general and how to manage them, visit www.aboutcookies.org (opens in a new window - please note that we can't be responsible for the content of external websites).
Changes to this policy.
The above may change at any time. We will endeavour to notify you of any major changes but you may wish to check it each time you visit our website.
Updated June 2014
Project Feedback.
"A simple and effective tool that has taken our open rates from 22% to 98% and click through rates from 6% to 47%. It really is a no brainer that will grow our business more and more”
We first started working with FareText as we wanted to use text messaging for marketing purposes. After sitting with Brian and the team and properly diagnosing what we wanted to do, we established a brilliant communication tool (text) for event management, appointment reminders, added value, customer service & marketing! A simple and effective tool that has taken our open rates from 22% to 98% and click through rates from 6% to 47%. It really is a no brainer that will grow our business more and more. I sit here now with 218 emails unread on my smartphone, yet not a single unread text message, that says it all. The service has been superb, we feel we are developing a real business partnership with FareText.
Sales Academy 2012
“Yes the percentages and figures all looked impressive, but ultimately it came down to the fact that I, like everyone have hundred of unread emails... but have never not read a text!”
I can't deny that I was skeptical about text marketing when it was first mentioned to me by a friend who wanted to introduce me to Brian and FareText. Never one to turn down an opportunity I sat down with Brian (over a curry and beer infact!) who convinced me in no time this was a no brainer. Yes the percentages and figures all looked impressive, but ultimately it came down to the fact that I, like everyone have hundred of unread emails... but have never not read a text!
Brian then went about really getting to know us, our offering and our clients and came up with a few great suggestions to get us started. He made the whole process simple and painless from the word go and on many occasions went above and beyond what was expected to ensure we got the very best from our campaigns.
I would happily recommend Brian and FareText to clients, friends and family as I know they would be in the safest hands. Not only are they extremely knowledgeable and creative when it comes to marketing, but they're some of the most genuine, fun and uplifting people to be around.
Thank you Brian and Faretext.
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