You may or may not be aware of changes happening to the Privacy and Electronic Communications Regulation 2003 (‘PECR’) from 6th April 2015.

These changes are very important and affect every business contacting customers and potential customers by telephone or SMS communication that could be defined as direct marketing.

Most companies will reply in the affirmative if asked whether they employ common marketing practices like SEO, social media, PPC and offline methods. However, for some reason and despite living in an increasingly mobile oriented world...

Are you a business owner looking to build your SMS marketing list? Having a nice, healthy list of customers to market to is the one and only way that you will be successful. It is not enough, however, to simply get these names and add them to a list...

Text messaging isn’t just a convenient way to chat with friends. It’s also a powerful mobile marketing tool for small businesses. The vast majority of Americans own a cellphone, and most use their phone to send and receive text messages, also known as SMS messages…

Most companies will reply in the affirmative if asked whether they employ common marketing practices like SEO, social media, PPC and offline methods. However, for some reason and despite living in an increasingly mobile oriented world...

Consumers across the pond are embracing SMS marketing to an impressive degree in 2013. And the trend line is pointing further north. According to a report published by Warc on Wednesday, SMS and push messages are the preferred form of mobile marketing for almost half of UK consumers...

“Technology has gone to the top of restaurant-owner action lists for 2013,” says Hudson Riehle, senior vice president of research at the National Restaurant Association. Why? It’s what the industry’s key demographic (18- to 34-year-olds) wants most. We’ve known for a long time, however, that an inextricable bond... 

From last week, we are excited to see that Tesco Clubcard are now promoting the text-in service for Clubcard on till receipts across its entire estate of over 2,300 branded stores: Tesco Extra, Superstore, Metro, Express...

Text messaging isn’t just a convenient way to chat with friends. It’s also a powerful mobile marketing tool for small businesses. The vast majority of Americans own a cellphone, and most use their phone to send and receive text messages, also known as SMS messages...

Marketing, as a discipline, has been in a constant state of evolution for decades; encompassing various means of advertising including: print, online, email, and now the latest dimension, social media. Where marketers in the past were expected to...

Let's face it, nearly everyone texts. In fact, I bet your phone is within eyesight right now. Is it? Because so many of us keep our phones close by, the time between when text messages are received and read is probably seconds...

Learning SMS marketing isn’t difficult, but it does require that you spend a bit of time understanding the in’s and the outs of SMS marketing, what works, what doesn’t, etc. In reality this can be very time consuming. Luckily we’re here to provide you with a few awesome...

Here’s a massive statistic: 8.6 Trillion text messages are sent every year on average. 6 Billion per day in the US alone. That’s over 20 times the number of Tweets and 12 times the number of Facebook messages sent daily…

With the emergence of mobile marketing trends like geotargeting, cloud computing and social media, it can be easy to overlook the many uses of SMS marketing. However, the effectiveness of SMS is undeniable...

SMS Advertising or brand name promotion, using mobile devices, has become one of the most popular methods used by the mobile marketer to promote their brand, product or service. This method of advertising has been fully embraced by many brand owners and mobile marketers...